• The Optical Co.

With love, from DITA

They say that the finer things in life often take time to create, and DITA eyewear is no exception. For over 25 years, DITA has perfected the painstaking art of creating head turning, timeless eyewear with unique, luxury detailing.


So, whether for him, or for her, we believe DITA glasses and sunglasses truly are a labour of love.


Join us as we delve deeper into the DITA story, and discover how this boutique brand has set the gold standard in eyewear design and won the hearts of so many across the world…


Attention to detail

Founded in 1995, DITA takes a completely different approach to designing its frame collection, taking inspiration from the diverse worlds of film, sports, and aviation, to name a few.


Each pair of DITA sunglasses & glasses is designed in Los Angeles and then carefully handcrafted to perfection by highly experienced master craftsmen in Japan, over several months.

As artisans who are dedicated to creating nothing short of masterpieces, they only use materials such as high-grade beta-titanium for lightweight and strong, yet flexible frames, and a superior and sustainable ultra-thin acetate known as Japanese Zyl that produces the highly polished finish that DITA frames are so famous for.


Of course, we can’t forget the elements of 18ct gold, white gold, and diamond pressed detail that are delicately worked into their frames too, for that touch of luxurious style that has led both men and women alike to become ardent admirers of DITA.


With so much passion behind the creation of these individual pieces, it’s clear that DITA frames really are all about unique attention to detail —which is exactly what makes them the perfect accessory to expressing your passion to that special someone this Valentine’s Day.


Made for the stars

The daring designs of DITA sunglasses and glasses hail in part from the woman who inspired the brand - namesake and world-famous burlesque dancer, Dita Von Teese – seen here wearing the striking cat-eye design of the DITA Bengal sunglasses.

You might have also spotted these DITA Flight 006 glasses being worn by Robert Downey Jr., a.k.a. Tony Stark, in Avengers: Infinity War, and Tom Holland in the most recent blockbuster hit from Marvel, Spider-Man: Far From Home.

Why not book a complimentary frame styling consultation so you can see and feel the passion behind DITA’s frames for yourself?

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THE OPTICAL CO.

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